Another magazine - what's the difference?

The market is replete with magazine of all sorts - from the fashion advocates to the movie review. From softcore to IT digits. From Politics to Environment. With so much of choice, why do we still see that familiar name on the book stands.

Like the old saying, all men are equal, but some are more equal than others. Most of the magazine may cover the same subjects, but ask someone to name a political magazine and TIME would be the number one choice. Anyone would boast of their NATIONAL GEOGRAPHY collection. No one covers nature like they do! The PLAYBOY edition on Indonesia made as much news that Paris Hilton would normally do in a month! READER'S DIGEST is a book most of us have seen lying around. What makes these special?

Marketing. Topics. Choice of editors. Or a combination of all of these. We are in search of that special ingrident that makes the magazine click. And add it to the Burooj Stars recipie.

Just because a magazine is popular does not make it correct. But because it is popular, it is read more and heard more often than its siblings in the industry.

Lets look at how they conjure a nation's image. NATIONAL GEOGRAPHY used its old forgotton photograph of the Kabul girl into a sensation when they shoot her again. This time her radiant youth giving face to wrinkled maturity over the years. People who feature on the cover of TIME are subject of quizes. People make the magazine click.

PLAYBOY's bunnies took them to limelight and so are the numerous people, some good, a lot evil and a lot more having no claim to fame than selling lusts and desires, make the magazines what they are. Politiians, Movie stars, Sportmen and a host of other celebreties. A movie is known by its people.

So who are our STARS. How would Burooj make its mark. This is not supposed to be solution but questions that need to be asked and asnwers sought. Burooj need to find its STARS to make its mark. After all its a "face that launched 1000 ships."