5. RAK Bank - Who would expect an unknown bank with a name Ras Al Khaimah making any inroads into the huge banking market of Dubai. That is exactly what RAK bank has managed to do and deservedly entering our list of most recognizable Dubai brand of 2006.
It has underplayed the Dhow (boat) image while managing to garner attention to its simple and unfussy RAK abbreviation in unmistakable red print.
4. Al-Futtain - I am not quite sure if it is an inverted F or an arrow pointing forward, but sure this local company that has created visibility & respect.
Among the many families here in Gulf into diverse business, the Al-Futtaim logo is easily recognisable and more importanty - trusted. Which is exactly what a logo is created for - Identity.
3. Jumeirah - Not to be confused with the Jumeirah beach road or the Jumeirah janes! Rather, Jumeirah International has positioned itself rather well and maitained its distinct style.
When you are associated with landmark as conspicous as Burj Al Arab, Jumeirah Beach Hotel, Madinat Jumeirah etc, it would be too easy to lose out and try doing too many things, ending up with no seperate identity.
This alone is a justification enough to let Jumairah Group pick itself.
Among its many landmarks, the logo for Souq Medinat Jumeirah is credible. Look at the way, Souq is written twice in both Arabic and English.
2. Masafi - Masafi is a village located on the edge of the Hajar Mountains in the United Arab Emirates.The name "Masafi" is Arabic for "pure water", and the village is known for its natural springs.
A simple font, easy to identify logo and a name that associates with water yet is different from the typical Aqua and Oasis types in the region.
Plus its new Fi Masafi? and Do yourself a Flavor! campaigns are sweet & innovative one.
1. Emirates - A brand that truly is international. Emirates with its high budget branding and some high deal sponsers have indeed got to its objective - getting noticed. And the well designed fonts and the Arabic calligraphy does justice to its brand appeal.
A winner indeed.
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